Using Local Listing Sites for More Exposure
There are many local business people who experience the same issue; they establish a website and an online presence, but then they still are not able to leverage the web to introduce their business to new customers.
One of the key ingredient in getting foot traffic in the door of your local business by using local directory listings, and it is something that many local business owners have unfortunately been neglecting.
The internet is a massive, interactive Yellow Pages for your local business. Similar to the phonebook, you will need to be sure that your company name and contact information is getting noticed.
The process of getting your company name on local listing sites is worth getting more online exposure; and while it can take some time signing several forms, it could be greatly beneficial to any local businessmen. Some of one of the most common local listing sites are actually highly integrated with social media sites, so this may be something that you intend to tackle alongside your social networks campaign.
Google currently has two of the most popular local listing directories. This search portal supervises of Google+ Businesses / Google+ Local. Other popular local listing sites include Yelp, Bing Local and Yahoo Local Listings.
Ensure you also create a Tripadvisor profile in your area. This helps you attract web attention, but it also provides a place for local customers to review your business. So it’s an effective way to convert potential customers into paying customers.
Signing the log in forms for these sites in important, and you will need to make certain that you put as much information as possible about your company on each profile you create. This includes your hours, contact number, address and associated with your social networking sites and websites.
If you have a several URL’s, make certain these are listed as many users will access local listings from their mobile devices.
A profile on among these sites can only help you create a stronger online presence by helping your potential customers find your business during their search.
Most consumers find that local listings that they come across during a search are actually more authentic than the traditional organic search portal results. This is because here, they can access maps, videos, images customer reviews, and address verification to insure authenticity. Having this in mind, taking the time to create a profile for yourself on these listing sites can actually go a long way in bringing customers into your doors.
There are several ways that local businesses can get more attention online. With the right online marketing plan, and employing social media, local listings, local SEO, mobile websites and/or online reputation management, the possibilities are endless.