These Web Design Mistakes are hurting your Business
As a business owner, you probably appreciate the importance of having a good website. Whether it’s to sell a product, gather leads, or simply inform your customers about your company, the right website can dramatically increase your profits.
However, if your website is poorly designed, it will quickly become a worthless expense.
1. Having Too Many Steps
When designing a company website, a common practice is to map out a step-by-step process users go through when using the site. This allows website designers to easily see how many steps it takes for the customer to go from visiting the first page of the site to taking some action.
If the customers have to go through too many steps, they are very unlikely to qualify as a “conversion” – that is a successful website interaction.
2. Not Understanding How Visitors Use the Site
Many businesses do not understand how their visitors use the site. Often, users navigate a website in unintended ways. Some companies don’t spend enough time reviewing traffic information to understand how their sites are being used. Smart business owners review traffic information frequently and adjust web design practices to meet user expectations.
3. Not Having Enough New Content
Finally, the last big mistake most businesses make is not adding enough new content. We are on the internet age where content is KING. Whether it’s search engine rankings, converting prospects to customers, or customer retention, having the right content on your website can dramatically improve your business performance.
Some business owners think posting to their website once and leaving it at that is enough. However, the best business websites regularly post new, helpful content for their visitors.
Simple Web Design Tricks That Could Improve Your Website Sales
These little tweaks and changes have helped bring in millions of dollars for business owners just like you. Plus, these changes are inexpensive and easy to implement.
4.Use Less Text on the Homepage
When people navigate to a homepage, they’re looking for information — fast. One mistake many business owners make is putting too much text on the homepage.
In my experience, most businesses can reduce the amount of information found on the homepage and see a higher increase in activity. This helps improve conversions as your customers are not bogged down by having to read too much before deciding whether or not to do business with you.
5.Have a Clear Call-to-Action
A call-to-action (CTA) is the action you want your customer to take when visiting your website. Instead of trying to cram several different CTAs on one page, have a single CTA and build each page around that. Make it very clear what you want your customer to do and they will be more likely to do it.
6.Make Contact Information Easy to Spot
Many customers on your website are there to find your contact information or physical address. However, many businesses still hide their contact information on certain pages or in very small text. Today’s consumers are extremely impatient; so they probably won’t spend a lot of time on your site trying to dig out your phone number or address.
These are just a handful of tips to improve website conversions. There are many more steps you can take to boost your website performance. Visit my website at http://www.IMresourcesAus.com.au to see some of my other tips or call me at 0418 307 420 you want to talk right away.