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10 Misconceptions about Social Media in Australia

In the minds of some business owners, “Social Media” is actually just one of the brand-new buzzwords in today’s worldwide markets. Having said that, this is actually a great deal more– primarily when it comes to business managers.

Social media marketing has turneded into one of the best popular procedures utilized by businesses today to produce more leads, customers, and also profit.

Social making web sites including Facebook, Twitter, as well as LinkedIn have paved the way for numerous business people to connect with locals who require their services and products.

Several firms are actually still staying clear of social media as a method to develop their local business. Numerous of them have stated that it actually may be “an excessive hassle” or “too much of a challenge” or perhaps “ineffective” without trying it out.

Actually, a great deal of small business owner have developed numerous “myths” concerning social media that are actually keeping them from knowing its possibility to create a difference in their profit.

Here are actually the top 10 usual miisconceptions small business owners get about social media, alongside clarifications to assist you receive a more desirable understanding:

1. Social Media Is a Fad For Teenagers
 Adults are Responsible for Driving Social Media Growth World-Wide
 Approximately 67% of Online Adults Use Social Networking Sites

2. Social Media is Too Time-Consuming and Hard To Manage
 Doesn’t Take Long to Set Up; After That, it Only Requires On-going Management
 Social Media Posts and Updates Do Not Require a Lot of Time, but Be Consistent

3. Social Media Is Expensive
 Using the Social Networks is Free
 The Only Real Investment is “Time” or Hiring Someone to Help You
 Overall, Social Media is Less Expensive than Traditional Forms of Marketing and Advertising

4. Social Media: Just Set It And Forget It
 Do Not Stop at Setting Up Your Social Media Profiles
 Post Valuable, Relevant Content on a Regular Basis
 Communicate and Engage with Your Audience Often

5. Social Media Replaces Your Company Website
 Social Media Should be Used in Addition to Your Website
 Connect Your Website to Your Social Media Profiles and Vice Versa
 This Cross-Promotion is a Win-Win Situation

6. Social Media Takes Too Long to Generate Sales
 Social Media isn’t All About “Selling”
 It’s About Building Relationships with Consumers that Ultimately Lead to Sales

7. You Have to Post a Lot to Get Results
 There is No Need to Post Several Times per Day
 Over-Posting Could be a Turn-Off to Your Audience
 Determine a Schedule that Makes Sense and Make Sure Posts are Valuable to Your Audience

8. You Need a Lot of Fans and Followers to Get Sales
 It’s More About “Quality” than “Quantity”
 Target Followers and Fans Who Fit Your Profile for Potential Sales
 Targeted Social Media Engagement Boosts Conversions

9. You Need to be on Every Social Media Site
 Start with Just a Few Social Networking Sites and Build From There
 Where is Your Target Audience Spending Time?
 Branch Onto Different Sites Once You Have a Handle on the Sites You Started With

10. Social Media Isn’t a Good Method for Your Type Of Business
 Don’t Make the Mistake of “Assuming” without Finding Out for Sure
 If Your Business Needs More Exposure, More Leads, and More Customers, Social Media Can More Than Likely Help You Achieve Those Goals

Related videos on Social Media Marketing

Social Media Marketing; Does Your Business Need it? (https://www.youtube.com/watch?v=E2y2W…)
Your 3 Best Options For Social Media Advertising Success (http://www.youtube.com/watch?v=nNnEAH…)
Boosting Your Local Business Social Media (https://www.youtube.com/watch?v=DsT-f…)